INCC gives Sign of success at TFWA Cannes

Remy Deslandes, CEO of INCC Group at TFWA World Exhibition in Cannes. Copyright: Mandoga Media

INCC is introducing three novelties for next year, with a big focus on its new Mercedes Benz Parfums line called ‘Sign’.

INCC Parfums marketing director Magalie Chauvin said: “We have ‘Sign your Attitude’ which joins last year’s ‘Sign your Success’ fragrance. We wanted to have an iconic and very different fragrance. The bottle gives consumers a different way to spray and is very iconic for those who like the brand.

“Then we have ‘The Move’ – ‘live the moment’ and we also have our new classic ‘Ultimate’ which is from the original line – ‘For Men’,” said Chauvin, explaining that “the brand has only been on the market since 2012 and we started with ‘For Men’ and now we are going to celebrate the 10 years with The Move ‘Ultimate’.”