MAPIC in Cannes embraces changing industry as it dedicates 50% of exhibition space to retailers, leisure and F&B

One of the most popular Professional Real Estate Events: The MAPIC in Cannes. Copyright: Mandoga Media

When MAPIC, the premier retail real estate event, returns to Cannes in November it will have a greater-than-ever dedication to the new retail mix. For the first time, half of MAPIC’s exhibition space will be taken up by retail brands and operators from the leisure and F&B industries. Retail outlets are increasingly positioned as lifestyle venues that bring together all the activities of daily life: work, leisure, sport, well-being, culture, tourism and shopping, and MAPIC’s evolution reflects its commitment to staying at the forefront of retail trends whilst meeting the evolving needs of the industry.

MAPIC 2021 returns to Cannes in November. Copyright: Mandoga Media

MAPIC will be held at the Palais des Festivals in Cannes from Tuesday 30 November to Thursday 2 December. On the same dates, it will bring together LeisurUp, the international event dedicated to leisure professionals, and The Happetite, the international get-together dedicated to the food & beverage sector. MAPIC will feature an exhibition area located in the Riviera, high-level conference sessions in the brand-new MAPIC TV studio and numerous networking opportunities – as well as a dedicated online platform under the MAPIC Digital label, where many of the panel sessions will be broadcasted.

MAPIC – The international retail property market. Copyright: Mandoga Media

Nathalie Depetro, Director of MAPIC, comments: „For the first time, 50 per cent of MAPIC’s exhibition space will be occupied by operators of the new retail mix – namely leisure, food & beverage, culture and digital retailers alongside more traditional retailers who will be unveiling new omnichannel strategies and innovative solutions for physical spaces. This year’s participants will enjoy a reinvented MAPIC dedicated to highlighting the new face of retail both today and tomorrow, not least in the exhibition area where major players in the commercial property sector will discover the many innovations that will undoubtedly enliven the landscape of the new lifestyle destinations they plan to develop or manage.“

MAPIC – The international retail property market. Copyright: Mandoga Media