For the first time, Informa Markets and MCH Group – two of the world’s leading forces in trade events – are joining their expertise. On one side is MCH Group, whose experience spans more than a century and which has created some of the world’s most influential cultural platforms, including Art Basel. On the other is Informa Markets, operator of the world’s leading B2B network for the jewellery industry and organiser of flagship events including Jewellery & Gem WORLD Hong Kong.
Together, they are creating Basilia: A new international stage where Asia, Europe and the wider global industry come together, where new connections are forged, where industrial and commercial ecosystems connect each year in one place, where the jewellery and watch industries have an intercontinental gathering designed around their realities and needs today.
Bridging the structural gap between Asian supply and European demand
The inaugural edition of Basilia, to be held in Hall 2 of Messe Basel, will bring together more than 400 exhibitors. Manufacturers, designers, brands, retailers, wholesalers, distributors and sourcing specialists will gather to explore new opportunities, expand their networks and forge strategic partnerships.
Bringing participants from Asia, Europe and other key international markets under one roof, Basilia provides a dedicated platform for sourcing and commercial exchange. The event is designed to facilitate connections across the value chain, enabling companies to identify new opportunities, strengthen existing relationships and engage with partners from different regions and markets.
Basilia is not a fair that homogenises. It is a fair that celebrates distinct cultural identities.
Rather than imposing a uniform presentation model, Basilia is conceived as a city, structured to accommodate the diversity of its international exhibitors. Its concept is intended to reflect the distinct identities and cultural backgrounds that contribute to the global jewellery, gemstone and watch industries. The show will come to life through a series of immersive districts and neighbourhoods: Jewellery Neighbourhoods, Diamond & Gem Districts, Watch Valleys, European Districts, a Swiss District, a Tech Hub, and dedicated spaces inspired by Hong Kong, Bangkok, Jaipur, Istanbul, Antwerp, Paris or Milan. Each will reflect the energy, character and identity of the world’s leading centres of creation, production and trade. Every district has its own personality. Every turn will bring a new discovery.
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