The physical-digital hybrid format of Watches and Wonders Geneva allows it to maintain its calendar

Eagerly awaited by both industry professionals and the general public, Watches and Wonders Geneva is stepping up preparations to keep this major watchmaking event on track. Its hybrid concept has been designed to adapt to the changing context by combining an actual physical salon, which respects health measures, with digital solutions that meet market expectations. It all kicks off on 30 March!

Watches and Wonders in Geneva allows it to maintain its calendar. Copyright: Mandoga Media

While the 38 exhibiting Maisons are not giving any secrets away as they wait for Watches
and Wonders Geneva to unveil their new products, work is gathering pace in Geneva.
While the set-up of the physical event will begin soon, the press, retailers and guests will
have access to the private area of the platform to plan their
personalised programme. The press presentations, which have been entirely redesigned
so that they can be followed either in-person or online, will focus on products. Also rich in
new events, live broadcasts, discussion panels, exhibition, the week promises to be
dense and exciting.

A Plethora of the finest Watchmaking will be shown at the Watches and Wonders Event in Geneva. Copyright: Mandoga Media

The press programme will include three new presentation formats, to enable members of
the most important international media to keep abreast of the news, both online and at
the Salon. Throughout the week, the exhibiting Maisons will hold Keynote sessions in the
Auditorium. Announcements and speeches, mostly by brand leaders and ambassadors,
will be broadcast live to the general public on the platform and
on social media. Meetings with large groups of journalists will be replaced by ‚Touch &
Feel‘ sessions of around ten people, a much more confidential format putting products
and discussions at centre stage. Digital Product presentations will enable journalists who
cannot travel to Geneva to keep on top of all the watch and jewellery news remotely.
A broadcasting area of two fully equipped studios will also be available for the Maisons.
All online content will be accessible at any time on demand.
Ricardo Guadalupe, CEO Hublot. Copyright: Mandoga Media

For its second edition, the Morning Show will be broadcast live from the Salon every
morning at 8.30 am. The programme will include highlights of the day and crossconversations between brand managers and experts to follow the news and decipher new
trends. Every day at around 6:30 pm, a second programme, the Late Show, will cover
many topics including a summary of the day’s Keynote sessions and showcase
exceptional objects selected from the 38 exhibiting Maisons.
Patrick Pruniaux, CEO Ulysse Nardin. Copyright: Mandoga Media

Six 45-minute panel discussions will address the issue of eco-responsibility from different
angles. Designed by Watches and Culture, this programme, available online and on
demand, will be hosted by high-profile industry figures and watchmaking experts.
Watches and Culture will also curate the ‘Time Design’ exhibition dedicated to the
evolution of wristwatch design through the ages. A tribute will be paid to the work of
Mr. Gérald Genta through a selection of drawings and emblematic pieces.
Watches and Wonders Geneva will open on 30 March at Palexpo and online. Highlights
include numerous watch and jewellery launches, previews, exceptional pieces and
craftsmanship presented by the 38 exhibiting Maisons, all committed to making this event
a great watchmaking summit!