Environmental advocate and actor Rainn Wilson will be supporting ID Genève Watches for one of the most unexpected launches of the watch week.
The “IS IT CHOCO-TOO-LATE?” LIMITED EDITION WATCH
Inside the Villa, a surprise is waiting. ID Genève presents its new chocolate inspired watch, translating the depth and richness of cocoa into a material language of Swiss precision. What normally melts is reimagined as something designed to last.
The dial is worked using a hammering technique that creates subtle melting effects across its surface: an organic texture evoking chocolate slowly softening under heat, a quiet indicator of the passing of time. Light shifts across the dial as if moving through liquid metal.
The scientific layer is backed by Climate Basecamp, linking cocoa, materials, and climate systems beneath the surface. 10% of the proceeds will support Climate Base Camp’s initiatives, reinforcing the long-term impact behind the experience. This is not a launch about making noise. It is about making you feel something – warmth, in a world that moves too fast to notice it.
“Climate conversations tend to stay abstract. What’s interesting here is that it becomes physical. You can see it, taste it, wear it. That shift from idea to experience is where things start to resonate.” Gail Whiteman, Co-founder Climate Basecamp and a Professor of Sustainability at the University of Exeter Business School
HOW TO WIN THE WATCH, each ice cream presented during the campaign throughout the year includes a QR code integrated into the experience. By scanning the code, guests can enter an instant-draw to win one of the limited-edition watches. The mechanism is simple and immediate: taste, scan & participate.
ABOUT ID GENÈVE
ID Genève is a Swiss watchmaker redefining luxury through circular innovation. Founded in 2020, the brand creates Swiss-made mechanical watches using 100% reprocessed steel, low-impact materials, and transparent local production. Supported by impact-driven investors including Leonardo DiCaprio, ID Genève positions sustainability not as an add-on, but as the foundation of modern watchmaking.
ABOUT PALETA LOCA
Paleta Loca is a Swiss artisanal ice cream house inspired by the traditional Mexican paleta. Known across Switzerland for its bold flavours and clean ingredients, the brand produces handcrafted ice creams using fresh fruit and Swiss chocolate. With a strong presence at cultural events, summer festivals, and premium pop-ups, Paleta Loca has built a reputation for turning simple ice cream into a refined, sensory experience.
ABOUT CLIMATE BASECAMP
Climate Basecamp, founded by Rain Wilson and Gail Whiteman and a collective of environmental entrepreneurs, is a climate-focused initiative dedicated to accelerating practical environmental action through collaboration and community engagement. The organisation brings together entrepreneurs, cultural figures, investors and innovators to advance scalable climate solutions and raise awareness around environmental responsibility.