Watches and Wonders 2021 confirms its agenda and strengthens its ecosystem
through continued strategic partnerships. For ten days, watchmaking
worldwide will be in the spotlight – online and offline – for this major event in
the industry calendar, where the leading names take the stage and reveal their
latest products for 2021. It’s all set so that wherever in the world they are,
whatever the platform, visitors can enjoy the Watches and Wonders
experience. From Geneva to Shanghai, as if you were there!
The program for Watches and Wonders 2021 is taking shape with a confirmed
agenda. First, from April 7 to 13, will be the digital edition of Watches and Wonders
Geneva where 38 prestigious brands will gather for the first time on a single platform:
watchesandwonders.com. This private event for the media, retailers and the
participating brands’ VIP customers will be followed, from April 14 to 18, by the inperson Watches and Wonders Shanghai, which will host 19 brands including firsttime exhibitors Chopard, Montblanc, Rolex, Tudor and Ulysse Nardin.
A complete experience
Online or offline, Watches and Wonders doesn’t stop here. The physical event has
evolved into a comprehensive hub, encompassing brands, retailers, end customers,
media and strategic distribution partners such as NET-A-PORTER, MR PORTER and
Alibaba’s Tmall Luxury Pavilion in China. Special campaigns featuring exclusive
contents will coincide with the Geneva and Shanghai events to engage audiences
beyond the traditional watchmaking sphere.
Visitors will also be able to move back and forth between the Watches and Wonders
platform and brands’ web and e-commerce sites. A simple click on the Brand page
on watchesandwonders.com, and they can immerse themselves in the brand’s
environment. A complete experience and journey with parallel events – virtual tours
of manufacturing facilities, face time with ambassadors, virtual parties and more – no
matter where in the world they are.
The journey promises to be intense and varied. As much from the brand’s side, with
product launches, major announcements, On and Off programmes, as from the
organisers in the form of exclusive specialist content. Daily at 8.30 CET, the public
can tune in to the live Morning Show for a half-hour analysis of all that’s new at the
Salon. Expert-led panels will debate key topics such as sustainability, innovation, and
digital transformation, etc. So many opportunities to continue lively discussions on
social media and other online platforms.
Shanghai confirms the dates of April 14-18, 2021
Next stop China for the in-person Watches and Wonders Shanghai, taking place from
April 14 to 18, 2021 at the West Bund Art Center. This second edition will welcome
19 brands, with full safety measures in place. The first two days will be dedicated to
the media, retailers and the exhibiting brands’ VIP customers. The next three days
will be open, by invitation only, to the public and all watch enthusiasts. They will be
the first to see the new models created especially for the Chinese market as well as
some of the new watches unveiled online in Geneva. Numerous talks and panels will
take place in the Auditorium, led by industry experts, while brands’ latest technology
innovations will go on display in the LAB. Not forgetting the always popular workbench
demonstrations. Once again, visitors can look ahead to an exciting and varied
programme.
From Geneva to Shanghai, Watches and Wonders 2021 confirms its position as
watchmaking’s must-see event, with more gatherings to be planned in Asia during
the year. Until then, Watches and Wonders looks forward to welcoming you from April
7-18, 2021 for this first online and offline spotlight on the major names in watchmaking
worldwide!
