LINE UP ANNOUNCED FOR DIGITAL MIPTV’S 2021 MIPDRAMA

MIPTV, The Spring International TV Market. Copyright: Mandoga Media

Reed MIDEM has today confirmed the line-up for this year’s MIPDrama, the annual premium drama showcase offering international buyers an exclusive first-look at a curated selection of the most anticipated series in production around the world.

The 6th edition of this unique event is open to all registered buyers and will take place online on Friday 9 April 2021 (12.30 CEST), just ahead of Digital MIPTV Week which this year runs exclusively online from 12-16 April. The showcase will then be available on Digital MIPTV’s catch up service until 16 April.

MIPDrama will be hosted by French actress, comedian and singer Joséphine Draï, recently starring in French Netflix hit Plan Coeur, who will introduce 10-minute long exclusive previews of 12 upcoming series, each selected for their writing and production values, originality, and their worldwide appeal.

After the screenings, participating buyers will be invited to vote for their “Coup de Cœur”, with the winner being revealed online on Friday 16 April.

The selection has been made with the support of the MIPDrama Buyers Advisory Board, comprised of leading global industry executives with extensive experience in acquisitions, co-productions, and international business development: Ignacio Barrera, SVP, Sales, & Business Development, Telemundo Global Studios (USA); Geraldine Easter, Director of Programming & Acquisitions, Nine Network (Australia); Aline Marrache-Tesseraud, Senior Vice President, Development, Original Scripted Content, Universal Music Media & Content (France); Anette Romer, Format Consultant, STV Productions (Denmark); Sarah Wright, Director of Sky Cinema & Acquisitions, Sky (UK); Viktoria Wasilewski, Head of Content, Amazon Italia Services Srl (Italy).

Sarah Wright, Director of Sky Cinema & Acquisitions, Sky UK commented: “After the terrible, tumultuous year that was 2020, it is really uplifting to see such a strong list for MIPDrama’s Official Selection this year. From a fabulous new take on a classic Queen to a mysterious dive beneath the surface of a picturesque British seaside town, via ethical dilemmas, raucous dramedy, thrilling investigations and so much more, there is a dazzling array of programming on offer this year.”

Aline Marrache, Senior Vice President, Development, Original Scripted Content, Universal Music Media & Content added: “The level of production is significantly growing each year and the series have more and more original intrigues. The plethoric proposal of genres and nationalities, additionally to top premium executions, make this year’s MIPDrama selection must watch for international experts.”

“It is delightful to see that this year’s entries for MIPDrama are not just high in quantity but certainly also in quality. Platforms as well as terrestrials compete to feed the audience appetite for drama, and it is encouraging and promising for the future that writers and producers continue to aim high” said Anette Romer, Format Consultant, STV Productions.