TAG Heuer extends partnership with ABB FIA Formula E World Championship

TAG Heuer Carrera-Chronograph Jack Heuer Birthday Gold Limited Edition, Copyright: TAG Heuer

Ahead of the 2020/21 ABB FIA Formula E World Championship season opener in Diriyah, Saudi Arabia, TAG Heuer has extended its Formula E collaboration with a new, multi-year partnership.

Having worked closely with Formula E since the Championship’s inception, TAG Heuer will continue to use its expertise as Official Timekeeper of the Championship and bring the partnership to life by awarding the TAG Heuer Fastest Lap in each E-Prix.

The collaboration between TAG Heuer and Formula E has a true impact on the sport as the driver who claims the TAG Heuer Fastest Lap is awarded one additional point, bringing them one step closer to winning the ABB FIA Formula E World Championship. From Season 7, fans can get involved too as TAG Heuer Fastest Lap becomes part of the Formula E Predictor game.

The partnership extension will see TAG Heuer continue its long involvement in motorsport and maintain its strong connection across the Formula E paddock both as title partner of the TAG Heuer Porsche Formula E Team and with double Formula E Champion Jean-Éric Vergne as brand ambassador.